Determine the buyer and seller features
According to a report, mobile commerce sales reached $359 billion in 2021. The mcommerce market is a highly competitive one with lots of new mcommerce apps being released every single day. The kind of user experience you are able to provide will decide the fate of your mcommerce app. To crack the mcommerce game, you need to add features into your marketplace app that appeal to both buyers as well as sellers. Hence before you start building a marketplace app, you will need to decide the key buyer and seller features that your marketplace app will have.
Seller features
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Order management
Communication with customers
Payments processing
Way to provide discounts and promotional offers
Analytics tools
You need to make the app easy and intuitive to use for the buyers. Provide robust security measures as the buyers need to trust your solution to spend money on it. Here are some of the buyer features that can lure buyers towards your platform.
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Buyers features
A search engine that has a lot of filters like price, location, category, and popularity
A trustworthy review system
Shopping cart
Wishlist
Convenient return policy
Embedded payment system
Create an MVP
Building an MVP(minimum viable product) before you build a full-fledged app with all the bells and whistles can reduce the risk factors for online marketplace app development.
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When you build an MVP, you will realize the kind of challenges that you will need to face during full-scale product development. An MVP will also help you test the waters and make the necessary tweaks to the product in case it does not fit the market requirements. An MVP will also help you gain invaluable feedback from your target audience and help you improve your product.
Maintenance and support
Once you build and release the app to the market, you will then need to start the unending process of maintenance, support, and upgrade of your marketplace app. Once the app reaches the hands of its intended users, a lot of bugs will invariably start cropping up. You will need to ensure that all these bugs are sorted and the app functions as desired. Apart from maintenance, you will also need to constantly upgrade your product according to the requirements of the users. For instance, if your customers demand AR(augmented reality) features while shopping, then you will need to upgrade your app accordingly.
Our app development guide can help you delve deeper into the factors that you need to take care of while building an app.
We hope that this 4 step simple process has helped answer the question of how to develop a marketplace app? Remember, the process is simple, but executing the process is a different ball game altogether, and it is best to hire expert mobile app developers for the job.
The marketplace is where the future lies.
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As people start relying on the internet for buying everything right, from real estate to diapers, we are going to witness exponential growth in the marketplace arena. Marketplace app development can prove to be a tedious task as it requires meticulous planning and top-notch execution to build an app that can handle millions of transactions. If even a simple thing goes wrong, then the reputation of your marketplace can get tarnished irreversibly. This is why you should always hire expert ecommerce developers that will help you with the online marketplace app development.
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